The LEGO Organization History
The history belonging to the LEGO organization begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to take up a business advertising his real wood toys door to door in his town of Billund, Denmark. He called his new business “Lego” – a combination of two Danish thoughts, “leg godt, ” which suitable “play very well. ”
In 1958, you can actually founder, Godtfred Kristiansen, trademarked a system to get coupling the plastic stones that would afterward become known as LEGO “Automatic Products Bricks. inch The invention allowed LEGO to make more diverse and intricate toys.
From there, LEGO widened its offerings and began to compliment both kids. It introduced a line of “Minifigures” in the mid-1970s that integrated human results with posable arms, and also marketed rings sets pertaining to young girls.
A further expansion in 1979 saw the creation of LEGO Space sets, discover astronaut minifigures, rockets and spaceships, amongst other well-liked themes. In 1999, the LEGO Group entered the Star Wars market, launching establishes featuring the X-wing fighter and TIE Fighter.
When the company grew, it had to increase its ability to introduce new products quickly and successfully. To this end, it employed management consultant Jorgen Vig Knudstorp.
He helped the business cut down on products on hand and reduce production time. He encouraged the organization to build relations with main toy firms, including Focus on, Wal-Mart and Toys ‘R’ Us.
This individual also presented LEGO Recommendations, an online community where followers could furnish lego-x proposals for new Seglar sets they wanted to observe produced. This kind of allowed PROFANO to test the benefit of new suggestions and gain feedback before committing to them.
